We developed a clean and refreshing site that leverages white space, emotive copy, and product photography to allow for the true brand identity to shine. Working closely with the marketing team, we moved to a product family approach, rather than an individual product schema. Finally, we developed a best in class customer portal to allow Verellen’s clientele access to all of the information they need to support their own customers.

We designed their website to be simple, clean and easy to navigate; allowing consumers and retailers to easily find the information they require and get in touch while still providing an engaging brand image with a clear and concise corporate tone. Since we began working with Shifman, the brand has continued to grow and develop partnerships in the home furnishings retail space. In addition to our AOR relationship, we also act as a trusted resource to many of their retailers.

We wanted to set the brand apart with new designs and new ways of thinking. Tasked with driving engagement from consumers in the Mass Retail environment, we developed concept 3-D renderings of in-store displays, kiosk layouts, new ways to engage, and APP development.

We created a responsive website that gives users instant access to all of the properties available, and allows Highlands to manage their properties in one place in real time. Coupled with digital and print communications, we deliver omni-channel communications that drives engagement and results.