01. The Ask
To reposition Blackstone Fire Control as a leader in the market for Fire Sprinkler, Fire Alarm and low voltage. The goal is to increase residual business through new revenue streams of inspections and recurring contacts.
• Strategic Planning
• Brand Consulting
• Marketing Consulting
02. The Solution
Created a new website of all services that Blackstone provides. In addition to a B-to-B presence, Inspira also review the sales process and lead process. A new sales process was documented for each product and the department was restructured for growth.
03. The Result
Along with the new website, new collateral and sales materials were created. New target audiences were identified for growth. And lead generation was created through email, LinkedIn, SEM and SEO.
”I love what The Inspira Agency brings to the team!David YatesVP of Sales