We’re a spirited band of thinkers, makers and doers; a focused team of risk-takers, strategists, dreamers, artists, and disrupters who believe marketing needs to change. Everyone here is hyper-aware of the rapid changes in our society, our culture, and the technology we use to navigate it, and most of all, the way it all relates to a brand’s success.
With a diverse, inclusive team of unique individuals, there’s nothing we can’t build.
Our lean and elite team have over 100 years of collective know-how. We are a branding, strategy, & experience design company that thrives at the intersection of design, data, and technology. Together, we’re focused on transforming brands and culture.
Item No. 01
Inspira will partner with Client Teams to undergo market research with the objective of determining what concepts resonate with various target audiences. Using comps and mockups, Inspira will share creative concepts during this stage. During the research phase, the goal will be to create a baseline of feedback from the target population until we have a satisfactory N value. Once reached, Inspira will tweak the creative and retest to confirm the changes. Research will likely take one to two weeks to complete, with use of a market research facility and In Depth Interviews (IDIs).
Item No. 02
Inspira will guide client teams through our assessment and planning process (known as “Blueprinting”) to Discover > Define > Decide > Deploy > Derive a operations strategy that will empower your business to build a sustainable brand presence that is engaging, effective and efficient. Armed with your brands objectives, a cross-section of its desired audience, and an understanding of expectations, we will define an operations blueprint specific to your brands needs and requirements. The output will serve as functional guide outlining the steps required to meet your specific goals.
Item No. 03
With a solid foundation of research and planning, Inspira will take the chosen creative concepts and bring it forward into execution. During this time, Inspira will begin to broaden the team depending on the Scope of Work, to include additional designers and web developers to execute the chosen tactics. Lead tactics will be chosen and developed, reviewed by client teams, tweaked, and approved. Once lead assets are approved, any other tactical execution will take place, leveraging learnings from the lead assets.
Item No. 04
Much of today’s customer journey occurs in the digital realm. From your website, social, e-commerce, mobile, and more, it’s critical that businesses develop a well thought-out strategic vision to maximize these opportunities. We begin by developing a deep understanding of your customers and the unique challenges and capabilities of your business and your organization. Then we develop targeted business strategies to ensure that the right skills, processes, technology, and governance are in place, along with data to measure and optimize.