A good marketing strategy helps companies identify their best customers. It also helps them understand consumers’ needs. With a good strategy, it is possible to implement the most effective marketing methods. We digest business intelligence, marketing goals, brand vision, and product logistics to provide best-of-breed execution plans tailored around increasing your reach. By determining what role marketing and sales plays within your organization, we then evaluate how best to link it with other areas of the business to achieve strategic goals. Our step-by-step, collaborative process produces a polished creative deliverable that encompasses everything about your brand.
Our creative services include a wide variety of solutions to enhance and nurture your brand, including style guides, logo design, packaging design, and print assets. Whether you’re a consumer or retail brand, an established corporate brand, or a challenger brand, our objective is always effectiveness and our strategy is extraordinary design. To be truly effective, we design experiences – using the latest advances in technology – that make a connection at an emotional level, drive the behavior to create change, and deliver a real impact.
Maintaining a strong brand means striking the right balance between continuity and change. Tapping customers’ perceptions and beliefs often uncovers the true meaning of a brand. When you’re immersed in the day-to-day management of a brand, it’s not easy to keep in perspective all the parts that affect the whole. We identify the ten characteristics that matter most to brand success and construct a brand report card—a systematic way for business owners and stakeholders to to grade their brand’s performance for each of those characteristics. The brand scorecard will help to identify areas that need improvement, recognize areas in which your brand is strong, and learn more about how your brand is configured.
Media and public relations audits provide a snapshot of your brand’s presence in business, vertical and consumer media, along with the primary messages being published. It provides benchmarks and opportunities for targeting additional topics or outlets. The performance and cost of the media is compared against various industry benchmarks and analytics to determine the best ROI.
Media & Public Relations Strategy Recommendations Should Include:
The Inspira Agency services pair expertly-driven marketing strategy and campaign management with beautiful, custom tailored branding that matches your business. We focus on prioritizing marketing spend across geographies and products, defining the right messages for your customers, and finding the optimal mix of vehicles among today’s wide variety of media types. Our experience conducting complex marketing and sales transformations helps clients get things in the right order to build the capabilities they need in a coordinated and sustainable way.
Much of today’s customer journey occurs in the digital realm. From your website, social, e-commerce, mobile, and more, it’s critical that businesses develop a well thought-out strategic vision to maximize these opportunities. We begin by developing a deep understanding of your customers and the unique challenges and capabilities of your business and your organization. Then we develop targeted business strategies to ensure that the right skills, processes, technology, and governance are in place, along with data to measure and optimize.
Your brand is a combination of a customer’s experiences with your business at every touchpoint. Built by the sum of all interactions between product, service, company and its key stakeholders. It is a relationship based on past experience and future expectations, defined by both functional and emotional benefits. Inspira will guide client teams through our assessment and planning process (known as “Blueprinting”) to Discover and Define areas in which the brand can and needs to improve upon. Our areas of assessment include Internal, External, and a close look at company infrastructure.
Our findings will serve as a foundation in aligning the brand to better empower your business to build a sustainable brand presence that is engaging, effective and efficient. This includes developing a strategic outline based on understanding your place in the market compared to the competition and customer expectations.
Our full day Brand workshop is designed to harness the team’s unique perspective of the current brand identity and future goals. Working closely with your in-house team and senior leadership (board) we deliver in depth brand reporting. We will start by looking at the existing brand profile, market position, messaging, proposition and identity and this acts as the main theory behind any brand strategy, positioning and collateral.
Working closely with client teams, The Inspira Agency will develop a “Launch” Brief that outlines the proposed Scope of Work (SOW) Development recommendations. This brief will outline strategic imperatives, objectives, KPIs, costs and timelines, serving as a roadmap for activation and engagement. The Inspira Agency will develop marketing materials to accomplish our predefined goals in a creative, original and engaging fashion.
The importance of digital marketing for EVERY company cannot be overstated. In the past year consumer habits changed dramatically. Every business, no matter what stage of development it’s in, needs a c-suite level expert to orchestrate and organize its full-funnel digital marketing efforts. We design appropriate business models and map development pathways for new opportunities by combining
insights from digital with an integrated customer experience