Matthews Kia of Cartersville Case Study: Record Sales & ROI

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01. The Ask

The dealership was under new ownerships in 2019. They had hired a different advertising agency that spent huge money with little ROI. The Inspira Agency was brought in to review what they are current doing and what their areas of opportunities are to grow.
• Strategic Planning
• Channel Audit & Digital Marketing

Item No.

02. The Solution

A completed channel audit was executed along with research in regard to market share. A comprehensive plan was created for growth that was $20,000 less per month than the previous agency.

Item No.

03. The Result

They have hit record numbers in 2021, even during pandemic. There has been a huge focus on secondary markets and growth is happening in those. They hit the highest number of units in history in March of 2021.

”The Inspira Agency is a great partner. They spend our money as if it was theirs. I know that their recommendations are based on results for our store.
Darren MatthewsGeneral Manager, Owner Matthews Kia of Cartersville

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Matthews Kia of Cartersville: The Challenge and Opportunity

When Matthews Kia of Cartersville transitioned to new ownership in 2019, they faced a significant challenge. Their existing advertising agency was consuming a substantial budget with minimal return on investment, creating a pressing need for a strategic overhaul. The Inspira Agency was engaged to conduct a thorough review of their current advertising efforts and identify key areas for improvement and growth.

This initial phase involved a deep dive into their existing marketing channels and a comprehensive market share analysis. The objective was to understand the dealership's competitive landscape and pinpoint untapped opportunities. The core of the challenge lay in redirecting marketing spend from ineffective campaigns to strategies that could demonstrably drive customer acquisition and sales.

The Inspira Agency's Strategic Approach to Growth

Following a detailed channel audit and market research, The Inspira Agency devised a bespoke growth strategy for Matthews Kia of Cartersville. This plan was meticulously designed to be not only more effective but also significantly more cost-efficient, coming in at $20,000 less per month than the previous agency's expenditure.

The strategic plan emphasized a data-driven approach, focusing on optimizing ad spend across the most impactful channels. This included a deliberate expansion into secondary markets, which proved to be a crucial element in unlocking new customer segments and driving incremental sales growth for the dealership.

Achieving Record Sales and ROI with The Inspira Agency

The implementation of The Inspira Agency's targeted strategies yielded exceptional results for Matthews Kia of Cartersville. In 2021, the dealership achieved unprecedented sales figures, demonstrating remarkable resilience and success even amidst the challenges posed by the pandemic.

A key indicator of this success was the record-breaking unit sales achieved in March 2021, marking the highest sales month in the dealership's history. This surge in performance underscored the effectiveness of the agency's approach, particularly their focus on secondary markets and their ability to maximize advertising ROI.

Client Testimonial: A Partnership Built on Trust and Results

Darren Matthews, General Manager and Owner of Matthews Kia of Cartersville, expressed his strong satisfaction with The Inspira Agency's performance. His testimonial highlights the agency's commitment to responsible spending and their client-centric approach.

Matthews emphasized that The Inspira Agency treats their advertising budget with the same care as if it were their own. He further stated that the agency's recommendations are consistently grounded in data and focused on delivering tangible results for the dealership, fostering a relationship built on trust and proven success.